Tracking bookings with Google Analytics
Send your booking page's visits, checkouts and bookings to your own Google Analytics 4 property, and only to yours.
For admins
In Google Analytics, copy your GA4 Measurement ID. It starts with G-. Select Where do I find it? on the page for help.
Paste it into Measurement ID. Leave it empty to send nothing to Google Analytics.
Pair then sends these events by itself:
add_to_cart: A customer adds a booking to their cart
begin_checkout: A customer reaches the checkout details page
purchase: A booking is completed, paid or free with a 100% discount. Counted as a conversion
Send customers to your own website after booking
In Redirect address, enter an https address on your business website. After booking, customers go there instead of Pair's confirmation page, so the analytics already on your site records the booking too.
The address receives the booking number, value, currency and time, as booking_id, value, currency and timestamp. Leave it empty to keep customers on Pair's confirmation page.
Updated 2026-10-24